About Your Name or Company Name
This is your 'About Us' page. Every dealer needs an About Us page so that collectors will know who they are dealing with.
Your About Us page has two purposes:
- To help you establish credibility with collectors who don't know you, already. You can do that by adding a photograph of yourself, and describing your background and expertise, and any related organizations you belong to.
- To help optimize your website for the dealer's full name and for the company name. The goal is to come up as the #1 listing on Google when someone searches for the dealer's name, or for your company name.
How much information should you include on this page?
We recommend 3 or 4 paragraphs, at minimum. To optimize a web page for a keyword, such as your full name, you need to use the words 3 or 4 times on the page.
Be sure to also use your full name and company name in the Title field (above) and the Page Name field. These are the most important parts of the page for search engine optimization.
How should you format web pages?
Notice that this page is comprised of blocks of text separated by sub-headlines, like the one just above this line.
If you log into the administrator and click on the above sub-headline, you will notice that the 'Format' of that line is "HEADING 2". It is very important, for search engine optmization, that you use the Format drop down to create headlines, rather than just using the 'Bold' button.
The reason is that Google and other search engines 'read' the text on your page. The Headings help them understand the structure of your web site. And they figure if you put certain words in sub-headings, then they must be more important than the normal text words on the page. That helps you draw search engines's attention to your important keywords.
Since you are using this page to optimize for your full name and company name, you should try to work those words into sub-headlines, as well.
But don't over do it! You should not repeat keywords over and over. Search engines are too smart for that, these days. In fact, if you repeat keywords too often on a page, Google will think you are trying to spam them, and will actually give you a lower ranking!
Don't Dis the Bots!
For more information on optimizing your web pages for search engines, check out these articles:
Unlocking the Mystery of Search Engines
How Finding the Right Keywords can Build your Online Sales